From Kanye’s Yeezy Season 3 spectacle to Rihanna’s Fenty Puma collection, a lot more musicians are getting heavily involved in fashion. But it’s best to not immediately mistake such hybrid trends for innovation. Combining fashion, music and design often seems like a logical thing to do. But getting it right takes a lot of creativity and years of experience and that’s when Maison Kitsune comes to mind. Gildas Loaëc and Masaya Kuroki brought life to the music label and fashion house in 2002 and has since been a global success. Having successfully opened stores in Paris, New York and Tokyo and signed more than 50 musical acts, what they have built is more than just a brand. They have created a unique lifestyle that doesn’t impose style but rather simply understands and reflects the neo-Parisian way of living that kids today and the co-founders themselves have grown to love.
Anticipating the Manila leg of Maison Kitsune’s famous Parisien Tour on March 19 (an in-store cocktail hosted by Hoodwink retail store followed by an exclusive club night celebrating their fashion and music), Young STAR talked to the co-founders of the Parisian label on how they became successful while still keeping it cool.