The internet is known to provide a lot of cute conveniences. It’s a platform that provides both essential and useless knowledge like two seasons of Vox’s Explained and information on which celebrity you actually look like. Bet your decade-old encyclopedia can’t do that. From auto-filling forms for your latest online shopping spree to remembering your passwords better than you, the internet is essentially the Andy Sachs to your Miranda Priestly. The perfect assistant for your fast-paced life. It’s very Black Mirror if you ask me, but, like, whatever, right?
The reason why the internet is so good at predicting your next move or your next purchase is because they collect behavioral data. Websites, using our favorite snack and web browser tool cookies, observe how you navigate their websites and use that data to push more content or product that you might like. Have you noticed that Reformation dress that has been in your shopping cart for about a month is haunting you everywhere? How about that travel bag from Kickstarter you’ve been watching since its development? This is the first type of data that websites are generally legally allowed to use to develop their websites.
We headed down to Singapore to find out more about online security at the Rakuten Viber Asia Summit last Nov. 8. Hosted by Sam YG, the summit covered topics from data ethics to safeguarding your digital reputation and working with brands. I know what you’re thinking: “Viber? That messaging app that my mom forces me to use to connect with my aunties I haven’t even heard of?” Yes, that Viber. But the messaging service has so much more to offer than just reconnecting you with family members you should know in the first place — like internet privacy, for example.