This year, Philam Life is proving to us young’uns that insurance isn’t as unfashionable as we might think. With their new #LiveBetter campaign, Philam empowers Filipinos to raise their quality of life by making better everyday lifestyle choices — especially in terms of food, fitness, wellness, and finance.
At #LiveBetter’s launch last May 25, we met the (not-at-all-unfamiliar) faces of the campaign: Solenn Heussaff for food, YouTube vlogger Will Dasovich for fitness, shiny new fitspiration Raymond “Mond” Gutierrez for wellness, and everyone’s favorite Solenn’s husband Nico Bolzico for finance. (“When I’m not Solenn’s husband, I’m also an entrepreneur,” Nico teases. Oh, Nico. Sweet, pure Nico.)
“There are four lifestyle choices that contribute to 60% of deaths,” shares Philam Life’s Chief Marketing Officer Tim Marriot, “Drinking too much, smoking, not exercising, and eating unhealthily.” They’ve got one thing in common, he points out: they’re all choices. So why not choose something else for yourself, am I right? Choosing the four ambassadors was a no-brainer. Not only were these four personalities certified fitspos in their own right, but their legions of followers on social media gave them the power to inspire real change.