Season Pass makes streetwear culture accessible for newcomers

Photos by JV Rabano


The world of streetwear can be intimidating. Diving into any subculture poses a lot of challenges for any newbie, myself included. Just a few months back,  I remember walking into the original Season Pass store with beads of sweat running down my back, perplexed by the voluminous tangle of clothing hanging on the racks. BAPE? Carharrt? What in the world?? Much as I tried, I probably failed to mask to my inexperience as Raniel Moraleta, Season Pass’ manager and spokesperson, gently approached me to offer his assistance. He quickly gave me a rundown of all the brands and pieces they had to offer. During our  tour, his enthusiasm slowly but surely made me feel right at home.

With the newly-opened store, home is definitely an apt description of the new space. Streetwear enthusiasts will still find the racks of clothing retaining the aesthetic of hallowed establishments like Round Two in the US. Like Round Two, Season Pass houses all the staples of the industry — Supreme, Carhartt, Off-White, Pleasures, etc. — along with an assortment of local brands like Wednesday, Last Pilgrim, Crust, and The Starving Artist, to name a few. What’s new is a small café and a lounge area where you can sit down and play 2K with friends — a far cry from the small confines of the original space.

Gusto namin magka-hangout place, where people can communicate or talk about stuff in general. Di lang namin gusto na shop lang siya” says Robert Pabiling, the brain behind the cafe. “Coffee, a café  — you go there to study or just chill. That’s the type of vibe we want to bring” adds Raniel. And to their credit, the quirky setup does work. Not only can you shop for sick fits, but you can now also sit down and grab a cup of locally sourced coffee in the process.

Behind the fun and loose concept of the store lies a greater purpose for the folks at Season Pass. “We try to put out messages about things people don’t really want to talk about. Through our lens, we’re exposed to so many different types of characters from different walks of life. I think we have no biases, and that’s what we’re trying to push for. No prejudice or anything.”

Much of this mentality is integrated into everything Season Pass does: from where they get their coffee to how they choose which local brands to showcase. “How we select the brands, it’s more of, are they fighting for something? How is their quality like? Is there a message to what they’re doing?” Raniel says. We try to push for meaningful… everything, ‘cause in this day and age, everyone’s just doing shit just because, and we really aren’t into that.”

While it’s only been a year since the store’s conception, Raniel and store owner Lean Torres already have stuff in mind for the future, buoyed by all the early success.

As Lean outlines, “There are plans to hold more community-based events in the future.” Raniel adds that they’re “also flirting with the idea of turning the whole space into an exhibit for art. It’s really about turning this space into an experience where you go like, damn I’m in a place that welcomes me.”

Walking into Season Pass, it definitely still feels like a work in progress. With their quirky attitudes and passion for creating, you never know what the lovely people at Season Pass are gonna add to the already eclectic mix. The only constant is the why of it all. When asked what the Season Pass philosophy is, Lean just says: “For the community”

For the community. That’s Season Pass in a nutshell. Wherever you’re from, or whatever you’re into, the guys at Season Pass insist you can always call their budding creation a home.



You can follow Season Pass on Facebook or Instagram.


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