Photos by Kitkat Pajaro
First came sunglasses. Then came specs. It’s been six years since the Sunnies team changed the local retail game and tbh, we still get obsessed with almost anything they create. The company might’ve started by selling eyewear, but these days, they’re top of mind as a full lifestyle brand with the addition of Sunnies Cafe and Sunnies Face. “We asked ourselves, what would the full Sunnies Studios lifestyle look like as a store, as a multi-brand? How would everything live together?” says operations director Bea Soriano-Dee. What we then get is Sunnies Cebu, the first multi-brand concept store that brings together Sunnies Studios, Sunnies Face, Sunnies Specs Optical and Cup Point — the newest addition to the family — all in one experiential (read: Instagrammable) destination.
Young STAR got the chance to visit the space on its opening day last March 1. “We’ve always felt the love online from everyone in Cebu. By taking the space and the opportunity for our first multi-brand concept Sunnies Cebu, we wanted to give our Cebu-based fans and followers a special treat, as the first ones to experience the full Sunnies Studios lifestyle in one space,” says marketing director Georgina Wilson. Each concept has it’s own designated area, but the idea is for guests to come in, try on different products and hang out. It’s a seamless crossover but it’s also easy to get overwhelmed, especially if it’s your first time. To quote one of the attendees at the launch, it’s “the. biggest. store. ever.” We don’t want you to miss out on all the good stuff, so here’s a guide to help you plan your visit to Sunnies Cebu.