User @itsacslife deserves a veteran’s discount. While you might be familiar with AC Soriano’s K-Drama-esque vlogs and unapologetically honest online persona, not many know he got his start on the ugly side of the internet back in 2013 with a prank call video gone wrong. The video garnered lots of backlash, even prompting an apology video.
It was only when AC entered college later on as a Digital Filmmaking major that he got back to content creation simply as a means to practice his craft. It was also meant to be an apology of sorts for his past, “proving to the people that I actually changed.” Apologies coupled with action to change are not things you’d normally see in controversial Internet figures (see: Jake Paul), but AC is making it work.
“Per platform ang pinaka-serious is YouTube,” he says of the differences between the content he posts on Twitter, Instagram, and Facebook. Each episode of AC’s Life isn’t like your typical “Hey guys!” vlog since he uses the series to apply what he’s learned in class. Most of the time, the episodes are edited with “ang nakaraan” sequences, establishing shots, background music, and go through the usual pre-prod and post-prod process.
It’s a lot of work for a full-time student, which is why AC lets loose more on Twitter, even calling the platform a space where you can see his “truest self.” “Since [sa YouTube] yung serious side, nailalalabas ko yung anything goes lang sa Twitter and Instagram. I don’t really filter myself pag sa Instagram and Twitter. Even my opinions, go lang.”
Now, he has over 156,300 followers on Twitter, over 86,000 on Facebook, and over 117,000 on Instagram. This is influencer-level following, but rarely do we see him post about brand partnerships. He’s even hesitant to even call himself an influencer because of the air of privilege that the word reeks of, as many of them, he says are “just looking down [on others].”
AC understands that a huge following also gives him the opportunity to express his opinions freely and to “speak out for those who don’t have a voice,” which is something he didn’t used to do back then as he was trying to feel out the landscape and make a name for himself. “Mas naging, “I’m speaking for a group more than just for myself. Iniisip ko not just me but also for the welfare ng iba.”
The approach is tricky, but necessary in today’s world. “Ako kasi, sobrang subversive yung content ko,” says AC. “Like, I’m going to make you laugh first, then I’ll make you realize na, ‘Ah, oo nga!’ May moral lesson lagi na hindi siya imposed or preachy,” he adds.
If there’s anything AC’s learned from his time online, it’s that while content creation is something he’s passionate about, turning into a full-time vlogger was never the plan. Instead, he’d rather work full-time for a production company after graduating in March — a move towards his wish to become a successful filmmaker.
Either way, we’ll still be seeing more of AC’s life, as he’s taking it as he goes along. “Kung panonoorin nila ako, thank you. Pero kung hindi, okay lang din naman. I don’t think of it as a constant thing. I think it’s not so predictable,” he mentions when asked about the future. “Hindi ko talaga sineseryoso yung virtual world.” — Gaby Gloria