Photos by JV Rabano
Lipstick is the ultimate picker-upper: it fits in your pocket and is highly collectible, comes in every color you can imagine, and transforms your face in seconds, whether you’re going for subtlety or experimenting with bold new looks. It’s easy to understand why people swear by their trusted favorites, or why a new lip product always has the potential to change the beauty world as we know it.
Penshoppe is the latest brand to join the game, officially launching their makeup line Penshoppe Beauty Pop in late June. Its first drop is practically a no-brainer, a series of lipsticks that come in two types of matte formulation and 18 full shades of understated nudes, bright reds, and deep plums. There’s the lightweight and long-wearing LiteMatte, and the vitamin E-infused HydraMatte, which is moisturizing and velvety-rich.
Formulated in Japan, the Beauty Pop lipsticks capture the essence of modern young women with eye-catching ombre packaging and faint lip-smacking milk chocolate scent. Of course, it makes sense to have the campaigns feature models who know what they want and live in the moment — none other than Victoria’s Secret Angels Lais Ribeiro and Romee Strijd, who both flew to Manila to attend the Beauty Pop launch.