High fashion and cutting edge tech came together in this year’s Philippine Fashion Week Holiday

Fashion in the digital age:  Jerome Salaya Ang, Kaye Morales, Mixy Dy, and more presented their collections at Philippine Fashion Week Holiday 2017.

Fashion and technology have always had a somewhat parallel relationship. They both move at breakneck speeds, both are constantly evolving, and both are omnipresent in the lives of people today. But they don’t always see eye to eye: tech is oftentimes unfashionable and fashion still employs a lot of very traditional and analogue techniques.

This year’s Philippine Fashion Week Holiday bridges the two similar yet contradicting industries. Presented by Power Mac Center, the shows focused on how tech, and the accessories that complement it, can be married seamlessly into high fashion. And despite having considerably fewer designers mounting shows compared to years past — this year presents only six — the couturiers brought their A-game nonetheless.

The shows were held over the weekend of May 27 and 28, at the second floor of Discovery Primea in Makati City. The set-up was intimate, to say the least, but the excitement and tension in the room was palpable.

Fashion and technology are two important things in our lives today. Finally seeing them come together briefly yet seamlessly at the 21st edition of Philippine Fashion Week was exciting.

Opening the Fashion Week was neophyte designer Mixy Dy, fresh from her New York education at the Fashion Institute of Technology. She presented an array of different prints and textures, which was, as the title suggested, an “Ode to the Geode.” Mixy’s collection was complemented by a selection of bags from Moshi. Next was Kaye Morales, with a collection interestingly titled “Vomit Art,” with street-ready clothes rendered in muted colors with pops of color. There was even a multi-colored polka dot print that was accessorized with cool wireless earphones from Jabra. The first day was closed by Jerome Salaya Ang’s show titled “Glitch,” which featured voluminous dresses in shimmery fabrics with a hint of a “Victorian glitch,” hence the title. Salaya Ang’s looks were topped off with Apple Watches with elegant bands from Hoco.

The second day was kicked off by Jeffery Rogador, who presented a line of T-shirts emblazoned with the names of various provinces of the Philippines. The collection was accented by earphones from Wraps, which double as cool bracelets. Continuing the fashion-filled day was EsAc, which worked with designers Jun-Jun Cambe, Jannette Visser and Joel Rosales, to create a vast collection with everything from frothy gowns to sleek uniforms and showcased headphones from Sennheiser. Closing out the weekend was Pat Santos, who presented a bevy of florals, juxtaposed with high-shine leather, sleek pleated pieces, and tailored coats and jackets. Santos’s collection was accessorized with equally feminine floral iPhone cases and power banks from Sonix.

Fashion and technology are two important things in our lives today. Finally seeing them come together briefly yet seamlessly at the 21st edition of Philippine Fashion Week was exciting. The countdown to the holiday season begins.

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