YouTubers, content creators, vloggers, YouTube stars — no matter what you call them, they’re all personalities brought alive through videos on the popular online platform. Being a YouTuber is one of those new age career titles that have sprouted in the past decade, alongside social media influencers.
From the audience’s point of view, you see a snippet of the creator ’s day or a tutorial that usually runs 10 minutes or so. But behind the scenes, there’s more to it than just placing a camera in front of you. There’s lots of brainstorming, scriptwriting, filming and editing involved in the whole process of producing a single video.
To talk about what’s it really like to be a content creator, Young STAR got a chance to chat with some well-known and fast-rising YouTube stars last May 26 at YouTube FanFest (YTFF). Now in its fifth year, YTFF’s lineup included international favorites Alex Wassabi and Matt Steffanina with 15 homegrown creators like Ranz Kyle and Niana Guerrero, JaMill and ThatsBella.
Each creator’s story about launching their own video site varies — like how Hannah Kathleen produces her videos as a one-woman show, compared with Alex Wassabi’s team of creatives. With different filming setups, naturally, their everyday routines tend to be different.
Alex shares that a typical day for him consists of scriptwriting, coordinating with his camera guy, producers and a writer to get a video idea. “Once that’s finalized, we film for four or five hours. The editing process takes about eight hours, then you have one video. Then, you have to do it again the next day so… fun?”