Innovation. Technology. Evolution. The spirits of the future graced the recently concluded AIA Philam Life Hackers 2019 last November 10 at the Metrowalk Plaza in Pasig City.
The first-ever insurance-powered hackathon generated over 500 student registrants, from more than 40 universities across the country, all the way from Cebu. Each team was given a choice: they may either come up with a business solution or a technological innovation. From the preliminaries, only 12 groups were given the spot to present their ideas on the center stage.
“The business problem that we need to hack is this: what does AIA Philam Life need to do to future proof its business before we turn a hundred years old (which is 28 years from now)? The GenZ will either be our employees, our agents, or even part of our top management later on. We want to get their ideas and thoughts in terms of what we should do now,” said AIA Philam Life Chief Operations Officer Gigi Pio de Roda.
The groups provided fresh perspectives on the business. With the help of AIA Philam Life, their proposals were shaped to its best form. “We also want our staff to be involved in the mentoring to drive the innovative mindset within,” Pio de Roda further elaborated.
Within five minutes, the brave and the bright each delivered a well-rounded, thoroughly detailed model that will serve as a beacon for the future of the market. In the end, only four groups were declared as winners.
GENESIS JR: AIA Philam Life Student Ambassador Program
“Building relationships with the younger generation. Start Young, Start Now.” This is the motto of Start, a group of five students — four from Ateneo de Manila University, and one from the University of the Philippines — in pitching GENESIS JR.
GENESIS JR. is an ambassadorship program for college students that aims to immerse them on the career opportunities available in AIA Philam Life, for them to promote working with the company to their peers as a financial advisor to their peers by applying for the program.
The objective of the campaign is to direct college students to consider becoming financial advisors with AIA Philam Life through the influence of Student Ambassadors by socially engaging their fellow undergraduates to create relationships and connections.
These ambassadors will serve as the key point-persons in tapping their peers and colleagues. Through this model, AIA Philam Life will benefit from having a renewable pool of future financial advisors drawn from the top universities in the country, captured at a young age at minimal cost to the company.
The group, consisting of Dion Gan, Stephen Foja, Janella Ong, Christine Castro, and Lawrence Dy, won the Best Breakthrough Idea award, and the Most Innovative Business Solution Runner Up award.