Cole Haan’s new line of shoes is made for the on-the-go adventurer

Photos by Gian Nicdao


You got to break in most things. As much as I’d like to say it’s cars I get to test drive often, I’m quite happy wearing in shoes. It’s never really a clunk- and blister-free run with new kicks, though — save for a pair or two, it has never been love on the first walk. For a guy who’s always running from meetings to shoots, to gym then more meetings, comfortable and versatile footwear is a non-negotiable.

Today’s generation of hustlers are constantly on the move, and they need things to keep up with their lifestyle. It’s not the first time things were marketed with these people in mind, but global brand Cole Haan throws their hat — er, shoes — in the ring. Their new line of Generation ZERØGRAND boasts of versatility, advanced cushioning, and hassle-free use, all in one breathable, lightweight pair. With all these promises, there’s only one thing left to do: the ultimate stress test, in this case, a weekend that’s definitely made for walking/trekking/running/ all of the above?


Team no slip 

The day after I got my pair, I was in for an overdue vacation. Our flight to Batanes was in Clark, a two-hour car ride away from Manila. A few pit stops were in order so we were on and off the car — it was also 5 a.m. so I was definitely napping my way to the airport. I can’t be the only one who removes shoes in the car (only when I sleep!), so the whole pit stop thing can be a nuisance. As it turns out, the new Generation ZERØGRAND sneakers were a roadtrip’s dream: the laces keeping their place, letting me slip on/off with ease whenever I need to. It’s the little things, y’all. 

With advanced cushioning and breathability, Generation ZERØGRAND is the perfect travel buddy.

Rolling with the punches 

They weren’t kidding when they said Batanes is paradise. Right outside the airplane window were picturesque cliffs, rolling hills as far as the eye can see, and the sea in all its glory. Part of the Batanes experience is taking everything on, 90% walking and trekking on all kinds of terrain. From an underground tunnel to a beach with both sand and volcanic stones, the Cole Haan stitchlite kept all foot aches at bay with impact-absorbing soles — totally handy when you’re on ‘em rolling hills. Some of the shoe’s design smudged though after all the traipsing, which I guess was expected, but I was surprised at how the shoes feel like an extension of your body, it being light and all, plus it had a nice grip on the ground whether I’m on the grassy slopes or the slippery boulders. If those Generation ZERØGRAND kicks survived the wild, I’m pretty sure they’ll get by here just fine


Generation ZERØGRAND is available in all Cole Haan stores, including their all-new concept store GrandShøp at SM Aura. Check them out online at or on Instagram @colehaanph.

#style #travel

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