Photos by Gian Nicdao
Everybody can make content. We are living in the golden age of the internet and content creation, where something as simple as a 10-second Tik Tok video or a 280-character tweet can be monetized. Lifestyle vloggers are everywhere, YouTube is saturated with What-I-Do-In-ADay types of videos and it has come to a point where it’s hard to differentiate who’s who and whose content is actually worth watching. Everybody can make content, yes; but not everybody can make great content that puts important conversations at the forefront.
Rec Create is the brainchild of Allison Barretto and Bob Guariña, a couple of freelancers who took it upon themselves to produce videos that are equal parts entertaining and educational. Their claim to fame may be their videos of exes bonding over a lie detector test and shots of tequila, but Rec Create is well on its way in talking about issues that are deemed taboo or too sensitive for others. In the 10 months since they launched, they now have almost at 150,000 subs on YouTube, and people are starting to take notice of their other video series like “Opposites,” where two individuals of opposing views hash out their points; “Chef Rod Reviews,” where Chef Rod gives funny non-review reviews on everyday food; or “Unfiltered,” where a bunch of friends candidly talk about any topic. The list goes on, and it’s only bound to get better this year for Rec Create.
We talked to Bob and Allison about the beginnings of their channel, their creative direction and moral grounds in video production, their dream videos, and what’s next for their channel.
Young STAR: How did you guys decide to make Rec Create?
Allison Barretto: It’s been at the back of our heads for over a year. We’re freelancers working in advertising and we’ve always wanted to do our own thing. But we kept postponing it.
Bob Guariña: We kept postponing it, kasi the stories that we wanted to tell, hindi namin alam kung paano ita-translate onto the platform. Nung nakita namin na nag-emerge yung Cut and Jubilee, nakinamin na “Ah, ready yung audience for this kind of content na hindi lang puro funny, puro vlog. So we kind of took some of their videos as inspiration and we localized it. We talk about local topics and put our own spin on it. One of the fears was that nobody was doing it here and we didn’t know if there was a reason why. Baka may nag-attempt and it failed, until we were just like, “Let’s risk it. Bahala na.”